Sports Assets outperforming the S&P
for the past 20 years
Over the past six decades, sports investments have consistently outperformed the S&P 500 by approximately 3% annually. This impressive track record underscores the potential for strong returns in a market that is becoming increasingly mainstream
Sports Assets value has outpaced the S&P 500: 2004-2022
Sports Assets Index is an Average value between MLS, NBA, MLB, NHL, NFL, Futbol indexesSource: Forbes, MacroTrends, DBRA Morningstar
The Rise of Sports Investing
The landscape of investing is rapidly changing, with sports emerging as a compelling asset class. Once considered a niche for the wealthy, sports investments are now accessible to a broader range of investors, driven by increasing interest and technology. The rise of eSports and fantasy sports is paving the way for new investment avenues within the sports sector, engaging a younger, tech-savvy demographic and promising high returns.
Fantasy Sports Market
Market forecast to grow at CAGR of 13.9%
Why Sports Assets
Are a Smart Addition
to Your Portfolio
Sports assets have demonstrated strong performance, often outperforming traditional markets like the S&P 500, making them a significant financial opportunity. By incorporating these assets into your portfolio, you can benefit from both robust financial returns and unique engagement opportunities. The sports sector encompasses a diverse range of investments, from franchises to media rights, all contributing to the dynamic growth of this vibrant market.
Market CAGR Last Year
Why Sports Assets
Offer Diversification
Like No Other
Sports investments provide a unique avenue for diversification, helping to mitigate overall portfolio risk and reducing dependency on traditional market fluctuations. With their low correlation to asset classes like stocks and bonds, these non-traditional investments offer a distinct risk-return profile that can enhance overall investment performance, especially during periods of market volatility.
Sports assets vs Traditional assets
Low correlation
The Stability
of Sports Investments
Historically, sports have demonstrated remarkable resilience during economic downturns, as consumers continue to seek entertainment and distraction, making investments in sports a safe harbor when traditional markets face challenges. Additionally, the growing acceptance of institutional investments in major leagues like the NFL and NBA has transformed the sports investment landscape, enhancing liquidity and valuation potential, which further increases the attractiveness of these assets to investors.
Valuation of Major League Sports Teams is Outperforming Equity Markets
Tap Into Global
Fan Bases
Sports possess a unique ability to transcend cultural and geographical boundaries, creating a vast global fan base and offering investors opportunities to engage with diverse markets. By investing in sports, investors can forge meaningful connections with fans and communities, fostering brand loyalty and enhancing the value of their investments. This emotional engagement not only leads to long-term benefits but also drives increased demand for sports-related assets worldwide.
The top 5 global teams with the biggest social following
